The Evolution of Indian Fashion Over the Decades


The Evolution of Indian Fashion Over the Decades


Indian fashion has a rich and diverse history that dates back to ancient times. The evolution of Indian fashion over the decades is a fascinating journey that reflects the country’s cultural, social, and economic changes.

Ancient India

In ancient India, fashion was simple and functional. People wore unstitched clothes like the dhoti (for men) and saree (for women). These garments were typically made from locally sourced materials like cotton and silk. The style and draping of these clothes varied across different regions.

Medieval India

The medieval period saw the influence of various dynasties like the Mughals, Rajputs, and the Vijayanagara Empire. This period introduced intricate embroidery, luxurious fabrics, and elaborate designs into Indian fashion. The Anarkali suit, which is still popular today, is a product of Mughal influence.

British Colonial Era

The British colonial era brought significant changes to Indian fashion. Western-style clothing like shirts, trousers, and blouses became popular among the urban elite. However, traditional Indian clothing continued to be worn by the majority of the population.

Post-Independence Era

The post-independence era was a time of rediscovery and reinvention for Indian fashion. Designers started to blend traditional Indian styles with modern Western trends. This period also saw the rise of the Bollywood film industry, which has had a significant impact on Indian fashion trends.

Modern India

Today, Indian fashion is a blend of traditional and contemporary styles. Designers are experimenting with different fabrics, patterns, and styles to create unique and innovative designs. Indian fashion has also gained international recognition, with Indian designers showcasing their collections on global fashion platforms.


The evolution of Indian fashion over the decades is a testament to India’s rich cultural heritage and its ability to adapt to changing times. As we move forward, Indian fashion will continue to evolve, reflecting the country’s vibrant and diverse culture.

Saree: A Timeless Tradition

The saree stands as a testament to the enduring legacy of South Asian culture, its elegance woven into every thread. This six-yard marvel is not merely attire; it's an emblem of tradition, an expression of craftsmanship, and a statement of individuality.

Exploring the Saree
An unstitched expanse of fabric, the saree varies from five to nine yards in length and two to four feet in width. It wraps around the waist and is draped over the shoulder, revealing the midriff in a display of grace and poise.

The Draping Artistry
The saree's beauty is amplified by its draping. With over 80 documented styles, each drape is a nod to regional customs and personal aesthetics. From the pleat-free styles of Bengal and Odisha to the ornate bridal drapes of the South, every style enhances the saree's charm.

Textile and Texture
The fabric selection—be it cotton, silk, linen, or synthetic—defines the saree's comfort and allure. The weave ranges from simple handlooms to complex patterns like Banarasi or Kanchipuram.

Patterns and Symbolism
Sarees are embellished with designs ranging from naturalistic to mythological and geometric, each narrating tales of cultural significance and regional identity.

Styling the Saree
The right accessories are crucial. Traditional jewelry and a complementary blouse and petticoat can transform the saree into a statement piece.

The Saree Movement
'Saree Not Sorry' has become a cultural emblem, advocating for pride in one's heritage without excuses or justifications.

In Summary
The saree is more than just clothing; it's a symbol of timeless tradition and self-empowerment. It adapts, endures, and thrives across generations. 'Saree Not Sorry' is more than a phrase—it's an ethos that honors the splendor of this classic garment while affirming self-esteem.

Celebrate tradition with pride; drape yourself in history. Saree not sorry.


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"Unveiling the Latest Trends: A Glimpse into the Future of Fashion"

Unveiling the Latest Trends: A Glimpse into the Future of Fashion

Fashion is an ever-evolving art form, a reflection of society's heartbeat, and a canvas for individual expression. As we stand on the cusp of a new season, the fashion industry is buzzing with anticipation for the trends that will define the year ahead. Let's take a moment to explore the future of fashion, where creativity meets innovation, and tradition intertwines with modernity.

## The Rise of Sustainable Chic

The call for sustainability is louder than ever, and the fashion world is listening. Designers are embracing eco-friendly materials and ethical manufacturing processes, creating collections that not only look good but also do good. From organic cotton to recycled polyester, sustainable fashion is not just a trend—it's a movement set to reshape the industry.

## Tech Couture: Where Fashion Meets Functionality

Technology has infiltrated the runway, giving birth to 'tech couture'. Smart fabrics that change color with temperature, LED-embedded gowns, and 3D-printed accessories are no longer figments of science fiction. They are real, wearable, and making a statement that fashion is as much about innovation as it is about aesthetics.

## The New Power Dressing

Power dressing is back, but not as we know it. Gone are the days of stiff shoulder pads and rigid silhouettes. Today's power dressing is all about confidence and comfort. Tailored suits in soft fabrics, versatile separates that transition from day to night, and bold prints that command attention—this is the new uniform of the empowered.

## Vintage Revival: A Nod to Nostalgia

As we look forward, we also glance back. Vintage fashion is having a moment, with designers drawing inspiration from the past to inform the future. Whether it's the roaring '20s flapper dresses or the vibrant '80s neon, expect to see a resurgence of classic styles reimagined for the modern wardrobe.

## Inclusivity on the Catwalk

Inclusivity is not just a buzzword; it's a commitment. The fashion industry is embracing diversity in all forms—size, age, gender, and race. Runways are becoming more representative of the world we live in, and brands are recognizing the beauty in our differences.

As we embrace these trends, we realize that fashion is not just about the clothes we wear. It's a reflection of our times, our values, and our visions for the future. The latest trends are more than just styles; they are statements. They are declarations of who we are and who we aspire to be. So, as we unveil the latest trends, let's wear them with pride and look forward to a future that is as stylish as it is bright.


I hope this blog inspires you and your readers to look at fashion with fresh eyes and an open heart. Remember, fashion is an ongoing conversation between the past and the present, and you are a part of it.

Unveiling Elegance: The PURE Orange Silk Saree Experience

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Sustainable Style: Tips for Eco-Conscious Fashionistas


The world of fashion is constantly evolving, and with it comes a growing awareness of the industry's environmental impact. As consumers, we have the power to make a difference by embracing sustainable fashion choices.

This blog post will explore some practical tips for incorporating eco-conscious practices into your wardrobe:

  • Shop Secondhand: Pre-loved clothing offers a treasure trove of unique finds while giving new life to existing garments. Explore vintage shops, consignment stores, and online platforms for hidden gems.
  • Invest in Quality Pieces: Opt for well-made, timeless pieces that will last longer and reduce the need for frequent replacements.
  • Embrace Natural Fabrics: Choose clothing made from natural fibers like organic cotton, linen, and hemp. These fabrics are typically more breathable, durable, and have a lower environmental footprint compared to synthetic materials.
  • Support Sustainable Brands: Research eco-conscious brands that prioritize ethical production practices and utilize sustainable materials.
  • Care for Your Clothes Properly: Proper washing and storage techniques can extend the lifespan of your garments, reducing waste and minimizing the need for replacements.

Remember, every sustainable step, no matter how small, contributes to a positive impact on our planet.

Blossom Elegance: Floral Patterned Gown for Timeless Grace

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A look of indian textile

NOTE: this is a series of blogs kindly go through
India has one of the finest textile traditions in the world with respect to dyeing, weaving and surface embellishment. The richness of its crafts is evident in the excavated findings of Harappa

and Mohenjo-Daro in the Indus Valley, which can be dated back to 5000 years. Indian textile history has been layered and enriched by nuances of migratory weavers, foreign invasions and religious influences. The wide range of design and weave, specific to the region of their origin, are masterpieces enhanced by the skills of the particular craftsmen and their tradition. The crafts thrived on the exploration and ingenuity of the craftspeople and their knowledge of locally available material.

The journey of Indian artisans from royal patronage to a life of forced workers under the British rule was not a deterrent for the evolution of fantastic weaves and designs. The freedom movement under Gandhi’s leadership gave importance to hand spinning and hand weaving of Khadi and hence provided political, economic and moral arguments around cloth known as ‘swadeshi’.

India’s expertise in vegetable dye dates back to ancient times, as the remnants of madder-dyed fabrics, printed in Gujarat were found in early Egyptian excavations in Fostat. The Indian dyer’s expertise was known worldwide, for their mastery of the craft and their skill was unparalleled in colouring textiles using natural material. Apart from some literary sources, the visual evidence of expertise in dyeing is witnessed in the 6th or 7th century dated fresco paintings of Ajanta Caves of Aurangabad in Maharashtra. The exquisite and intricate resist dyed ikats and tie - dyed fabrics in the attires of people, as painted in the frescoes are evident of proficient dyeing skills of craftsmen.

Each state of India displays a variety of designs, producing distinct textiles and crafts indigenous to the region. Thus traditional Indian textiles can be classified according to the region of production. Another classification of Indian textiles can be based on the technique of production.

The textbook ‘Traditional Indian Textiles’ is a compilation of the different traditional textiles of India, categorized on the basis of the production technique, namely Embroidered, Resist Dyed, Printed and Hand-woven textiles. The textbook introduces the students to the rich textile traditions of India.

Principles of Fashion Design


The primary purpose of wearing clothes is for protection, e.g. to keep warm, modesty.

Nowadays, people wear different clothes for different occasions and identities. They

also choose clothes by following their aesthetic sense and the fashion trend.

According to Oxford English Dictionary (2009), one of the definition of “Fashion” is

“popular styles of clothes, hair etc. at a particular time and place”. Essentially, it

means a style that is up-to-date, it influences what people wear and how they look.

Changes that take place in the fashion industry is followed by people everywhere on

all levels of society. Fashion carries prominent social significance and impact on

human behaviour.

According to Sue Jenkyn Jones, a professional consultant of the fashion industry in

United Kingdom, the word “design” refers to an invention of something with a

purpose. Design is very much a part of the daily live. Designs are made with different

goals such as designs for a special person / function / occasion market. A good

design should be functional and carries certain aesthetic values.

Apart from analysing the current fashion trend, fashion designers have to understand

the fashion design principles for creating aesthetic values. The design should also

meet the needs of the target group / occasion and be able to express the individuality

and creativity of the designer. Cultural and social changes affect the fashion trend

and how people perceive aesthetic values and related design principles. What is

considered to be beautiful one year may not be considered the same way a few

years later.

Aesthetic Values

Beauty is a quality that gives pleasure to the sense. It creates a positive emotional

reaction in the viewer. Most psychologists believe beauty and aesthetic are essential

to human life.

The principles of aesthetic constitute an important part of the Aesthetic Values

required in fashion design, which are also the determinants of the effect of any

designs. Aesthetic value and aesthetic judgment both play important roles in the

success of any designs. These two aspects help to judge any designs objectively.

They are usually determinants that help evaluate the viability of any design work.

Designers may not be consciously aware of these principles while they are working

on their designs but when something is wrong with a design, they are able to work on

the problems to make the design perfect and harmonious by taking into account the

principles of proportion, balance, rhythm, radiation, gradation, emphasis, contrast,

harmony, unity, repetition and scale.

Principles of Aesthetic

When developing a collection, designers need to think about for whom they are

designing, what type of garment they are developing and for what particular

season(s). To do so, the principles of fashion design must be properly applied and

executed in terms of Proportion, Balance, Rhythm, Radiation, Gradation, Emphasis,

Contrast, Harmony, Unity, Repetition and Scale.

Aesthetics is commonly perceived as the study of sensory or sensori-emotional

values, sometimes called judgments of sentiment and taste. The encyclopedia

identifies the principles of aesthetics as follows:-

“Objects are aesthetically valuable if they possess a special

aesthetic property or exhibit a special aesthetic form, they have the

capacity to produce pleasure in those who experience or appreciate

them and they have the capacity to help bring about social or

political change. The research also stated the aesthetics of fashion

design is ‘fashion designers use a variety of techniques to allow

people to express the truth about their unconscious minds by way of

their clothing. To create wearable personality designers use fabric,

cut, color, scale, references to the past, texture, color harmony,

distressing, transparency, insignia, accessories, beading and

embroidery. It is also used to find the average size of things, to make

a product suitable for a high number of customers.”

Greek philosophers initially feel that aesthetically appealing objects are beautiful in

and of themselves. Plato feels that beautiful objects incorporate proportion, harmony,

and unity among their parts. Similarly, in the Metaphysics, Aristotle found that the

universal elements of beauty are order, symmetry, and definiteness.

Some visual aesthetic effects include gradation, repetition, radiation,

symmetry/asymmetry, balance, linear dynamic, contrast, perspective, emphasis,

scale, movement, rhythm, unity and proportion.

Color: A Journey and a Destination


If you’re an artist and don’t understand

color, you’re like a traveler who left your

luggage at home. Sooner or later you’ll

have to go back and get it if you want to

get very far.

Art without color? Inconceivable! But

why settle for ordinary color when you

can create radiant works of color?

Beautiful color is no happy accident.

You can have fantastic color, too. Color

can be learned. This book will help you:

• Build your color vocabulary.

• Explore your paints or medium of


• Master color mixing with a split-

primary palette.

• Use harmonious triads and color


• Apply color contrast and design.

• Discover distinctive ways of using


• Expand your appreciation of color

science, history and theory.

To explore color, you can use any

type of artists’ paint, pastel, oil pastel,

colored pencil, yarn, fabric or paper

collage—whatever medium you work

with. Make collages with colored papers

to plan your paintings; make watercolor

or acrylic sketches to design your oil

canvases. Color knows no boundaries in

art media.

Within these pages you’ll fi nd

fabulous artwork by top artists to

inspire you in your color journey. The

illustrated glossary in chapter two (and

many more terms defi ned throughout

the book) will help you build your color

vocabulary. You’ll also have a brief

introduction to some newer paints and

media: interference and iridescent

colors in acrylics, PrimaTek mineral

pigments, and alcohol-based inks for

the adventuresome. Triads and color

schemes have been expanded with

modern pigments.

Play with color and have fun

while you learn. Easy, eye-opening

exercises placed throughout the book

are designed to help you expand your

color skills. Artists in many mediums

can do most of these exercises. Reserve

some time every day to do one. Collect

as many color samples or paints as you

can and use them for the exercises.

Share with your artist friends and make

exploring color a group project. As you

do the exercises, you’ll see that mastery

of color is an achievable goal. Exploring

color will make you aware of your color

preferences and strengthen your color


Once you learn how to mix and

arrange colors, exploring harmonious

color triads and expanded palettes along

the way, you’ll have the tools to build a

solid foundation for creative color. In no

time, you’ll start solving the mysteries

of color and be well on your way to

becoming a master colorist. That means

that, if you love color, you can unlock its

secrets—if you work at it.

So, begin your travels now in the

wonderful world of color, and have a

great trip.